Paperback: 432 pages
Publisher: Pearson Education Limited; 6th edition edition (July 23, 2013)
Product Dimensions: 8.5 x 0.5 x 10.8 inches
Amazon Rank: 15945570
Format: PDF Text djvu ebook
For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material....
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